Jul 24, 2021
Numbers don't lie, but making sense of your marketing metrics can be a real challenge. That's mostly because vendors for sales and marketing software use their own mechanisms for tracking engagement. And then there are the cloud platforms, which tend to change their policies without much notice. What's a marketer to...
Jul 16, 2021
Alternative data continues to turn the world of information
management inside-out. Almost by leaps and bounds, organizations
are learning to leverage this powerful asset. But it’s not all
cookies and cream! There are governance issues, quality issues, and
process issues as well. Check out this episode of DM Radio
to...
Jul 9, 2021
Master Data Management has been a critical discipline for more
than 20 years, as organiations have sought to virtually reconcile
all manner of information systems. It started with products, and
Product Information Management; but now has spread to finance and
many other verticals. Hear the latest on this episode of
DM...